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BATTLE CREEK, Mich. — Kellogg Co.’s Special K has rolled out a new line of breakfast items and snack bars called Special K Nourish, which mark the brand’s first-ever products with quinoa.
The company said Wednesday that Special K Nourish hot cereal and nutrition bars are made with a multigrain blend of superfoods, including quinoa, oats and barley, and are topped with dried fruit and nuts.
Special K Nourish cereals and bars have seven to eight grams of protein and five grams of fiber and contain less than 200 calories.
The hot cereal comes in three flavors — Maple Brown Sugar Crunch, Cranberry Almond and Cinnamon Raisin Pecan — and the nutrition bars are available in Dark Chocolate Nut Delight, Cranberry Almond and Lemon Twist varieties.
Available now at retailers nationwide, Special K Nourish hot cereal is sold in two-count packages for $2.29. Special K Nourish nutrition bars are sold in boxes of five for $6.49.
To help consumers managing their weight focus on positive nutrition, Special K also has teamed up with Food Network star and registered dietitian/nutritionist Ellie Krieger.
"Getting both fiber and protein is an important combination to help keep you on track throughout your weight management journey," Krieger stated. "Eating a breakfast with delicious whole grains and positive nutrients is a great way to start your day right and help you accomplish your weight management goals."
