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PORT WASHINGTON, N.Y. — For Mental Health Awareness Month, KISS Products is serious about supporting its communities around mental health X beauty self-care. Partnering with the newest positivity-focused social media platform, RTRO, KISS is creating safe space conversations to engage its creators and consumers in an ongoing dialogue promoting mental well-being during the month of May.
The campaign on RTRO will first extend to their creator community with intimate discussions to nurture and recognize them for their contributions on May 10. On May 15, KISS will then host private sessions for top consumers, sharing appreciation and tips and tricks to living their most beautiful lives. The activation will conclude with an open public invitation on IG and TikTok for all brand fans to join the KISS X RTRO experience on May 18.
KISS knows Gen Z are looking for brands who put effort into maintaining a positive connection with them. On RTRO, KISS will also create an ongoing public feed throughout the month with techniques for self-care during this time to support the Gen Z and Millennial community. KISS will actively engage this audience with not just brand teams, but also their Editor-in-Chief of Beautify.Tips, Janene Mascarella, who will pop in to chat about mental health, beauty and self care.
“At KISS, community is key and with over a decade of working in social media, RTRO truly is a platform that emulates a breath of fresh air when it comes to being on social. With no room for negativity, the emerging platform immediately caught my attention as the beauty space at times can be a bit intimidating and on other platforms allows for a false sense of beauty standards, expectations and reality making it unattainable and is causing body dissatisfaction and low-self esteem in both women and men.” Assunta Anif, Senior Global Social Media Marketing Manager of KISS Products.
“We designed RTRO as a positivity-focused platform where brands, creators and consumers connect directly in a chat/text experience to facilitate real content and meaningful conversations. RTRO supports these safely with both AI and human moderation tools to flag and remove hateful and harmful content.” Nicole Falco, RTRO Founder/CEO.
The brand is leveraging new social networks like RTRO to directly connect with their audiences in an environment that aligns with their values and gives them a platform to promote what they stand for: that we can be gorgeous both mentally and physically.
