NEW YORK — L’Oréal Paris has launched its first campaign featuring newly appointed Global Ambassador Kristen Bell, putting the spotlight on one of the brand's bestselling skincare products, Age Perfect Midnight Cream.
The campaign showcases Bell's signature wit and charm while highlighting the overnight skincare benefits of the moisturizer. In the commercial, Bell wakes from a dream to discover she has the "skin of her dreams" thanks to Age Perfect Midnight Cream. The playful spot takes an unexpected turn when Bell realizes that, in her dream, she can also speak French, a nod to the beauty brand's Parisian heritage.
The campaign marks Bell's first official appearance for L’Oréal Paris since being named a Global Ambassador. By combining humor with skincare messaging, the actress emphasizes the product's promise to help skin appear smoother, more radiant and refreshed by morning.
Age Perfect Midnight Cream is designed to support overnight skin repair and strengthen the skin barrier up to 1.5 times faster. The moisturizer is formulated with patented antioxidants and vitamin E to help reduce the appearance of wrinkles, improve firmness and boost radiance while users sleep.
Suitable for sensitive skin, the cream also targets common signs of aging around the eyes, including dark circles, crow's feet, puffiness, under-eye bags and crepey eyelids. Despite its rich, nourishing texture, the formula absorbs quickly without leaving a greasy or heavy feel. A fragrance-free version is also available. The product retails for $29.09 on Amazon.
Consumers can also access Beauty Genius, L’Oréal Paris' AI-powered virtual beauty assistant, for shade matching, virtual product try-ons and personalized skincare and beauty recommendations tailored to individual needs.
