CINCINNATI — The Kroger Co. and Uber Technologies, Inc. announced a broader partnership that aims to enhance grocery and meal delivery convenience for millions of U.S. customers. The collaboration combines Kroger’s Family of Companies with Uber Eats’ delivery platform, providing increased access, savings, and flexibility through shared loyalty programs and digital experiences.
Starting in early 2026, customers will be able to shop the entire Kroger selection—including fresh foods, Our Brands items, and household essentials—through Uber Eats from more than 2,600 stores across all Kroger banners. This includes Ralphs, Fred Meyer, King Soopers, Smith’s, Fry’s, Harris Teeter, Mariano’s, and others.
The partnership also links the companies’ loyalty ecosystems. Kroger Boost members will get an extended free trial of Uber One, which includes 6% cash back, $0 delivery fees, and surge savings on rides. Similarly, Uber One members will be eligible for an extended free trial of Kroger Boost, offering 2X fuel points and $0 delivery fees on orders made through Kroger.com or the Kroger app.
For the first time, any U.S. retailer, Uber Eats’ restaurant selection will be directly integrated into Kroger’s digital platforms, enabling customers to order groceries and restaurant meals in one place. Boost members will benefit from $0 delivery fees and lower service fees on both grocery and restaurant orders.
“Our customers want to decide how they shop, when they shop, and how they access their groceries,” said Yael Cosset, executive vice president and chief digital officer at Kroger. “Kroger is constantly looking for new ways to provide our customers with an exceptional shopping experience, delivering value and variety without compromise. Today’s announcement combines the best of Kroger’s fresh food and exclusive Our Brands with Uber’s expertise and proven delivery technology—creating an experience that offers customers more choices and value, while also attracting new customers with different shopping needs to Kroger, which in turn provides more data to enhance our retail media business.”
The companies will also create retail media experiences to connect brands with customers through more relevant and engaging promotions. The goal of the integration is to support both weekly grocery orders and last-minute meal delivery, with unified tracking, loyalty rewards, and one-tap convenience.
“Kroger is the first retailer in the world to bring Uber Eats directly into its digital shopping experience—and to connect our two membership ecosystems,” said Susan Anderson, global head of delivery at Uber. “Together we’re not only connecting people to what they want—we’re creating an ecosystem of access, where fresh groceries, favorite meals, and meaningful rewards across mobility and delivery all come together seamlessly.”
Both companies highlighted that the partnership reflects increasing consumer demand for variety and quick service in online grocery and meal delivery. For Kroger, it also supports its digital strategy and growing retail media capabilities, while Uber continues to expand beyond restaurant delivery into everyday essentials.
