Skip to content

Latest

PLMA releases Gen Z Consumer Research Report

PLMA releases Gen Z Consumer Research Report

NEW YORK – More than half of Gen Z grocery shoppers “always/frequently” choose a place to shop due to its store brands, according to new PLMA consumer research report, called “Gen Z Loves Store Brands: America’s Youngest Consumers Speak Out on Grocery Shopping, Stores and Brands.

$20 Zach Bryan tickets courtesy of Bud Light

$20 Zach Bryan tickets courtesy of Bud Light

NEW YORK– Bud Light announces today its partnership with country singer/songwriter, Zach Bryan, as the brand continues its expansion into country music. To launch the partnership, Zach Bryan will headline the brand’s concert event taking place Super Bowl LVIII weekend.