Adobe study: Irrelevant marketing resistance highlights need for personalization
The study shows a generational divide: poor targeting erodes trust, overwhelms inboxes, and harms conversions, while personalized messages boost engagement.
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Patients are committed to long-term skin health
By Erika Sheyn is senior vice president of aesthetics, and Duey Xu is senior data scientist at Guidepoint Qsight
HDA Pharmaceutical Cargo Security Coalition honors 2026 Supply Chain Security Leaders
This year’s honorees are Henry Moran, Chief Operating Officer of ASC Associates; C. Todd Ratcliffe, President and CEO of the Pharmaceutical Security Institute; and Eric Newman, Chief Risk Officer at Falvey Insurance Group.
Toll House serves up Soccer Ball-Shaped Morsels & Dough
The newest edition to its shapes platform, these soccer-themed treats are the perfect ingredient for bringing families and friends together to create shareable and memorable moments.
Wahl Global Stage brings the world's top barbers to Chicago for International Barber Battle
Two-day event features global competition, education summit and red-carpet championship.
Drug chains are in decline; enter Amazon
By Andrea Leigh, founder and chief executive officer of Allume Group
Scripta Insights and RxUtility team to expand Rx pricing visibility and improve decision-making
Partnership enhances Scripta’s Rx Navigation platform with expanded visibility into copay assistance and cash pay options—supporting more informed decisions for employers, members and prescribers.
Duchesnay launches a contraceptive vaginal system that can be used for up to a full year
PrRingza is a patient-controlled and reversible vaginal system not requiring insertion or removal by a clinician.
Aetna provider study reveals optimism and opportunities to simplify health care
Survey highlights opportunities to deepen trust across the provider-payer relationship.
Novo Nordisk's Wegovy HD now available nationwide
Wegovy HD available through over 70,000 U.S. pharmacies, NovoCare Pharmacy, select telehealth providers, and more/
#WearSunscreen campaign unites industry to drive everyday prevention
Healthcare and personal care organizations are aligning their messaging and resources to position sunscreen as a daily essential amid low consumer use.
Xyzal helps runners rise ready as official allergy sponsor of the 2026 Boston Marathon presented by Bank of America
Partnership reinforces the importance of nighttime allergy relief to help you wake up refreshed and ready for a productive day ahead.
Purex relaunched with new formulas, modern look
The brand has been revamped with a contemporary look and formulas designed to deliver long-lasting, nature-inspired freshness.
Upsher-Smith launches Ciprofloxacin 0.3% and Dexamethasone 0.1% Otic Suspension, USP
First prescription ear drop suspension advances portfolio diversification strategy.
Sai Life Sciences Biotech Pitch Day Showcases Global Innovation
The event provided a platform for early-stage biotech companies to showcase their science, enhance visibility, and engage with potential collaborators across the drug discovery ecosystem.
Drumstick tag teams with Cody Rhodes ahead of WRESTLEMANIA 42
Rhodes partners with Drumstick to debut a new, limited-edition Red, White & Blueberry flavor, introduce the DrumTruck, return the Summer Snackdown Sweepstakes and host exclusive meet-and-greet experiences.