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PhRMA launches Medicare ad campaign for seniors

PhRMA launches Medicare ad campaign for seniors

Today, the Pharmaceutical Research and Manufacturers of America (PhRMA) launched the “Let’s Talk About Medicare” advertising campaign focused on solutions to improve affordability and predictability for seniors in Medicare Part D.

ERT partners to help improve health outcomes

ERT partners to help improve health outcomes

PHILADELPHIA – ERT, a global data and technology company dedicated to improving health outcomes through innovative drug development and patient support solutions, and Foundry3, a creative, science and innovation agency, today announced a partnership to create tailored digital health programs that im

PCMA: ADA report confirms drugmakers set to raise insulin prices

PCMA: ADA report confirms drugmakers set to raise insulin prices

The Pharmaceutical Care Management Association (PCMA) released the following statement regarding a white paper released today by the American Diabetes Association on insulin prices: “The American Diabetes Association’s new white paper on insulin prices confirms that drugmakers set, and continue to r

For chain drug retailers, one size does not fit all

For chain drug retailers, one size does not fit all

The past year has seen seismic changes in the global wellness market. When looking at retail as a whole, the industry has been upended by the rise of voice-enabled technology, an earnest focus on health and wellness, and unexpected partnerships that prove that complacency is no longer an option.

CVS CMO addresses population health issues at HLTH 2018

CVS CMO addresses population health issues at HLTH 2018

Today at HLTH 2018, a health care innovation conference taking place this week in Las Vegas, Nevada, CVS Health chief medical officer Dr. Troyen Brennan delivered a keynote address outlining CVS Health’s unique potential to help change current paradigms for addressing population health. Dr.

Physical stores out of touch with modern consumers

Physical stores out of touch with modern consumers

Recently, I was sitting in a meeting with clients from a large consumer packaged goods company who were discussing amongst themselves how the company’s CMO had added an extraordinary number of people with digital and omnichannel expertise to his team, while they, the customer team leads, had a hirin

Renew Life releases organic supplement line

Renew Life releases organic supplement line

Renew Life Ultimate Flora Probiotics, a leading manufacturer of digestive health solutions, has introduced its first product line of clinically formulated, non-GMO probiotics + organic prebiotics to support digestive and immune health plus other specific needs.

Utz teams up with Major League Baseball

Utz teams up with Major League Baseball

Major League Baseball and Utz Quality Foods LLC announced a new multi-faceted sponsorship agreement that extends across television, digital media and retail locations and makes Utz the Official Salty Snack of MLB.