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Promo stratgegy can make, break an intro

Promo stratgegy can make, break an intro

For new products, clinching sales hinges on consumer awareness of the brand and its benefits. With so many marketing channels as possible avenues of promotion, brand marketers must optimize budget dollars to reach their target market by choosing the right message for each one they utilize.

Fred’s pursuing sale of specialty pharmacy business

Fred’s pursuing sale of specialty pharmacy business

During its earnings call Friday, Fred’s Inc. announced it is evaluating options for its retail pharmacy portfolio and “actively pursuing a sale” of its specialty pharmacy business, as it reported financial results for the 2017 fourth quarter and fiscal year ended February 3.

Camber launches generic Opana

Camber launches generic Opana

PISCATAWAY, N.J. – Camber Pharmaceuticals is pleased to announce the addition of oxymorphone tablets to our growing portfolio of products. Oxymorphone tablets are the generic version of Opana from Endo Pharmaceuticals and is used to treat moderate to severe pain.

Fruth Pharmacy teams with LeSage Water

Fruth Pharmacy teams with LeSage Water

POINT PLEASANT, W. Va. –  “It’s about the mission,” began Matt Muller, sales and distribution manager for LeSage Natural Water, “LeSage Water is about creating job opportunities for disabled people. Our people love to come to work, they always arrive early, and they love what they do.

Gallo acquires Rancho Real Vineyard

Gallo acquires Rancho Real Vineyard

An affiliate of E. & J. Gallo Winery (Gallo) announced today it has purchased Rancho Real Vineyard in the Santa Maria Valley appellation of Santa Barbara County. Located along Highway 101, the 436-acre property sits 13 miles southeast of the town of Santa Maria.

Dr Pepper Snapple helping keep America beautiful

Dr Pepper Snapple helping keep America beautiful

Public space recycling efforts in dozens of communities across the U.S. will be getting a boost this spring thanks in part to a significant contribution by Dr Pepper Snapple Group in partnership with national nonprofit Keep America Beautiful.