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Katy Perry becomes new CoverGirl

Music star Katy Perry has been named as the latest CoverGirl. The Procter & Gamble beauty care brand said Wednesday that Perry is slated to debut her first cosmetics campaign for CoverGirl in the spring of 2014. "Katy is an amazingly talented singer, songwriter, and performer who has always kept an

Duane Reade kicks off hosiery digital campaign

Duane Reade has begun a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products, made by Doris International. The metropolitan New York drug chain, part of Walgreen Co.

Health Mart showcases mobile app

Health Mart is providing on-the-go Rx services with the launch of the Your Pharmacy Online mobile application. The 3,100-store pharmacy franchise, part of McKesson Corp.

Coalition devises Rx adherence action plan

The National Council on Patient Information and Education (NCPIE), a coalition including key pharmacy industry stakeholders that aims to improve communication on the safe and proper use of medicines, has released a 10-step Adherence Action Agenda that highlights the costly problem of poor medication

Walgreens offering free Part D plan reviews

With this year’s Medicare Part D registration period overlapping with open enrollment for the new health insurance marketplaces, Walgreen Co. has recognized a growing need to help Medicare beneficiaries understand their drug coverage options.

Rexall, PharmaSmart in MTM joint venture

Rexall Pharma Plus is partnering with Rochester, N.Y.-based PharmaSmart International Inc. on medication therapy management. The alliance integrates PharmaSmart interoperable biometric screening technology with Rexall’s dispensing system.

Washington gridlock casts shadow

The economy faced a greater threat from hitting the debt ceiling than from a government shutdown, experts said this month. Unless the federal borrowing limit was raised by October 17, the country faced a default on its loans and an ensuing global crisis.

Industry groups back Rx legislation

Community pharmacy advocates have thrown their support behind a congressional plan to reform the nation’s pharmaceutical supply chain and impose tighter regulations on pharmacy compounding.