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SKILLMAN, N.J. — Current trends in mouthwash include a growing demand for more natural ingredients and the development of multifunctional and specialty mouthwashes. Kenvue continues to tap into those trends with its Listerine Clinical Solutions lineup.
“At Listerine, we’re all about helping consumers level up their oral care routines through effective, everyday solutions,” says Kamran Shahzad, head of commercial for U.S. Oral Care at Kenvue. “We recognize that oral care contributes to overall well-being and, as the No.1 dentist-recommended mouthwash brand, we offer a wide range of products designed to address various oral care needs — from fresh breath and plaque control to gum health and enamel protection. Our products are trusted and backed by clinical studies and dental professionals to create a healthy routine for a whole mouth clean, by swishing twice daily,” he adds.
Shahzad says Listerine is focused on putting its consumers’ needs first, and the company is excited to soon be introducing a solution for those struggling with tooth sensitivity. “This new addition to our Clinical Solutions line — a superpowered line of mouthwashes designed to combat and help prevent top oral care issues — is clinically proven to reverse tooth sensitivity with continual use so sensitive teeth sufferers can savor drinks or foods they previously had to avoid. We’re looking forward to sharing more with you as the product appears on shelf by the end of March” he says.
“We are seeing a growing demand for alcohol-free mouthwashes. As consumers look for mild-tasting options to incorporate into their overall wellness routines, Listerine is prioritizing the expansion of our alcohol-free portfolio to ensure we provide science-backed solutions that still deliver effective results,” he explains. “Consumers are also looking for personalized products based on their individual needs. This was the foundation for Listerine Clinical Solutions, a line of superpowered mouthwashes designed to combat and help prevent early gum disease, tooth decay, persistent bad breath and tooth sensitivity.”
He points out that Listerine is available at most major drug stores and retailers, including CVS, Walgreens, Rite Aid, Walmart, Target and Amazon. “As the No. 1 dentist-recommended brand, we’ve built strong trust due to our clinically backed formulas fighting plaque, cavities, bad breath and more. We’re also seeing positive sentiment in media with health and wellness outlets touting Listerine as a trusted solution for better oral health,” he concludes.
