SUMMIT, N.J. – LISTERINE knows mouthwash is essential to a healthy oral care routine—but 54% of American consumers are looking for a milder-tasting option without sacrificing trusted efficacy. That's why LISTERINE is introducing a range of intensities, including new Extra Mild.
LISTERINE is making it easier to find your match and Wash Your Mouth, Your Way—without compromising on the powerful efficacy consumers expect. Only LISTERINE mouthwash delivers the following:
- 5x more cleaning power than brushing and flossing alone
- Products that eliminate 99.9% of germs that cause bad breath, plaque and gingivitis
- Essential oils that reach deep below the surface, reducing plaque and working from the inside-out to break down what's left behind
For many, music is at the heart of how they care for themselves, and LISTERINE is tapping into that insight—helping people personalize their oral care routine just like they do their playlists.
Bringing "Wash Your Mouth, Your Way" to Life
This summer, LISTERINE is going on tour, showing up in major cultural music moments to invite consumers to choose the clean that fits their vibe.
The LISTERINE Swish Tour is a limited-run experience across two iconic cities, bringing the brand's range of intensities to life through sound, self-expression and shared experiences.
As part of the tour, LISTERINE will pop up at The Governors Ball in New York City (June 5–7) as the festival's Official Mouthwash Sponsor, followed by an interactive experience in Chicago around another major music moment from July 30–August 2.
In addition, LISTERINE is partnering with Amazon Music's Breakthrough program—featuring a roster of popular emerging artists—while activating influencers across Instagram and TikTok and rolling out integrated retail touchpoints.
The Range of LISTERINE Mouthwash Intensities
- Extra Mild (alcohol free): New and ultra-gentle—perfect for a softer swish
- Mild (alcohol free): Smooth and balanced for an easy, everyday clean
- Intense: Bold and powerful for that classic LISTERINE sensorial experience
Now available at major retailers nationwide, LISTERINE is putting personalization first so everyone can find their perfect match.
"For over a century, LISTERINE has been synonymous with powerful oral care," said Carla Speering, Managing Director, US Self Care at Kenvue. "Now, we're evolving to meet consumers where they are—offering personalized options without compromising the efficacy they trust."
Self-Care Doesn't Stop at the Bathroom Sink
LISTERINE also offers On-The-Go COOL MINT Alcohol Free Mouthwash Packets—a sleek, single-use packet that makes staying fresh on the move ridiculously easy. This alcohol‑free mouthwash eliminates the germs that cause bad breath and leaves your mouth feeling cleaner than brushing alone.
Global Rollout and Oral Care Education
Now available in the U.S. and U.K., with plans to expand to nearly 80 markets worldwide, LISTERINE continues to lead with consumer-driven innovation—delivering more choice, at scale.
At the same time, the brand is committed to expanding access to oral care education, particularly in rural communities. This year, LISTERINE is partnering with the Health in Hand Foundation and the American Dental Association to provide educational resources to members of the National Rural Health Association—supporting healthcare providers, patients, caregivers and community pharmacies in areas where access to care remains a challenge.
