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ORLANDO, Fla. — Kenvue showcased an extension to its Listerine line, Listerine Clinical Solutions, at the American Dental Association’s SmileCon 2023 earlier this month.
The new line includes Listerine Clinical Solutions Antiseptic Gum Health Mouthwash, Clinical Solutions Breath Defense Mouthwash and Clinical Solutions Teeth Strength Mouthwash.
“Listerine’s newest line promotes the power of everyday care with our most advanced formulations to address consumers’ top oral health concerns: treating early gum disease, preventing cavities and providing fresh breath,” said Jonathan Miller, vice president of Kenvue global essential health R&D.
Listerine scientists shared details about:
• Clinical Solutions Antiseptic Gum Health, which boasts more tartar-preventing zinc chloride than other Listerine antiseptic products and is the first mouthwash to promise both reduced gingivitis and a 64% decrease in gum bleeding within one week compared with brushing alone. In addition, rinsing with Listerine Antiseptic offers patients 4.6 times more sustained plaque reduction above the gum line between dental hygiene visits than flossing by a dental hygienist. The new formula is designed to help optimize the oral microbiome for gum health without altering healthy salivary flow or oral pH.
• Clinical Solutions Breath Defense, which offers 24-hour fresh breath when used twice daily. Its formula includes zinc chloride and technology that neutralizes and transforms odor molecules, as well as four essential oils to kill bacteria.
• Clinical Solutions Teeth Strength, powered by Rapid Fusion Technology to provide a stronger tooth surface through increased fluoride uptake and promoting remineralization. Combined with brushing, this formulation repairs enamel immediately to prevent cavities, resulting in teeth that are three times stronger and longer lasting.
The new product line is available exclusively at Walmart, followed by a national launch in early 2024.
