NEW YORK— Little Spoon, the baby and kids food brand known for making parents’ lives easier and kids healthier, today announced the launch of Superstar Multivitamins, its first daily multivitamin and latest expansion beyond food as the company builds an end-to-end nutrition platform supporting families from first bottle through big kid years.
Made for kids ages 2 and up, the star-shaped peach and mango gummies deliver 12 essential nutrients exclusively derived from organic, whole-food ingredients. Formulated to help fill nutritional gaps common during the picky-eating years, Superstar Multivitamins are naturally sweetened with fruit, free from synthetic colors, USDA Organic certified and recipients of the Clean Label Project Purity Award. The same standard carries through to the jar: Superstars ship in plastic-free, biodegradable and compostable packaging, so the choices parents make don't stop at what's inside.
Superstar Multivitamins were created for the reality of feeding kids: even with the best intentions, young children—especially during the picky-eating years—don’t always get everything parents hope they will from their diets. Superstars help fill those everyday nutritional gaps with 12 essential nutrients.
"Superstar Multivitamins have been three years in the making," said Angela Vranich, co-founder and chief product officer at Little Spoon. "We've spent eight years thinking about what it actually takes to feed kids well, and we knew we wouldn't launch a vitamin until it met the same standard as everything else we make. All 12 essential nutrients are derived from organic, whole-food ingredients, in a format kids are genuinely excited to take. It's a natural next step as we become a more complete nutrition partner to families throughout childhood."
The launch also brings Little Spoon’s longstanding approach to ingredient quality, safety and transparency into the supplement category. While roughly half of parents give their children a dietary supplement, the products do not undergo FDA approval before reaching shelves, putting greater responsibility on brands to set their own standards. Superstar Multivitamins are tested for pesticides, glyphosate and plasticizers and heavy metals, extending the rigorous standards Little Spoon applies across its growing portfolio of food and nutrition products.
Little Spoon has always believed food kids love should also be food they think is fun. The star-shaped gummy format brings that same spirit to vitamins, turning daily supplementation from a battle into something kids look forward to.
Superstar Multivitamins are available at LittleSpoon.com for $29.99 for 60 gummies, with availability on Amazon beginning in October.
