Momentous now on more retail shelves with nationwide rollout at Target
Award-winning performance nutrition & supplement brand to introduce its best-in-class products into all stores nationwide
Vitamins and Supplements
The Vitamin Shoppe promotes Jack Gayton to SVP, Merchandising
Merchandising leader to advance The Vitamin Shoppe's growth strategy through product innovation, differentiated assortments, and strategic brand partnerships.
Makers Nutrition donates $1,500 to Feeding America to support families facing hunger nationwide
Through this donation, the company aims to support Feeding America's nationwide efforts to provide meals to millions of individuals and families facing food insecurity.
Luke Bryan and One A Day roll out limited edition multivitamin bottles available only at Walmart
This collaboration celebrates America’s 250th birthday and Bayer’s 11-year partnership with Luke Bryan’s annual Farm Tour that kicked off in May.
New Chapter expands retail presence at Erewhon with three targeted wellness supplements
New Chapter brings three targeted formulas for joint comfort, skin health and beauty nourishment to Erewhon.
Nature's Bounty increases presence at Target
The Target assortment includes a curated selection of Nature's Bounty's most popular vitamins and supplements, spanning foundational wellness, eye health, heart health and immune support.
Make Time Wellness expands product line and retail with launch in Target stores
Founder Emma Heming Willis scales science-backed brain health solutions to national retail.
Bausch + Lomb announces published review examining the role of B vitamins in reducing risk and progression of age-related Macular Degeneration
PreserVision AREDS3 eye vitamins combine a unique B-vitamin complex with clinically proven AREDS2 nutrients, intended to expand eye-health support to a broad range of people.
MegaFood releases 2025 Impact Update
Their 2025 Impact Update highlights their progress, using their iconic amber glass bottle as a symbol of our commitment to transparency.
Nature Made and Avo team to launch new collab: From Supplements to SuperGreens Bowls
The limited time offering will be available at all four New York Avo locations and online starting today, March 31st through June 30th.
Bonafide Health expands product offerings at Target with two innovative women’s health supplements
Noctera for Sleep Support and Serenol for Hormonal Mood Relief are both Hormone-Free, Prescription-Free, Clinically-Studied Solutions.
Study finds taking Haleon’s Centrum Silver daily may slow biological ageing
An analysis of the data from the COSMOS randomised trial provides early evidence that taking a daily Centrum Silver multivitamin may help support healthy ageing at the cellular level.
Daylight Saving Sleep reset with new Magnesium + L-Theanine
Daily powder blend combines clinical strength L-theanine – an amino acid known for promoting calm focus.