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MIAMI — Lucky has announced a new partnership with Ulta Beauty, the largest specialty beauty retailer in the United States. This collaboration aims to improve the shopping experience by integrating Direct-To-Consumer websites with Ulta Beauty’s in-store inventory. Customers will be able to check product availability in real-time and access more flexible purchasing options.
Through this partnership, customers browsing beauty brand websites will be able to see which products are available at nearby Ulta Beauty stores. This feature provides the option for same-day pickup or delivery, streamlining the shopping process and making it easier for customers to find and purchase beauty products.
The partnership utilizes Ulta Beauty’s network of more than 1,400 stores in 50 states, offering customers more efficient ways to shop. Customers can pick up orders at a local Ulta Beauty location or have them delivered directly to their homes, increasing accessibility to a wide range of beauty products.
"The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape," said Sneh Parmar, Co-Founder of Lucky. "As beauty consumers increasingly expect seamless, omnichannel shopping experiences, brands need to adapt. By integrating Ulta Beauty’s in-store inventory with their DTC websites and marketing, beauty brands can provide customers with greater convenience and flexibility."
Ulta Beauty’s inventory and supply chain infrastructure support this omnichannel fulfillment approach nationally. By integrating with Lucky’s platform, brands can connect directly with local stores to fulfill online orders, offering customers more purchasing options.
For beauty brands interested in joining this initiative, Lucky offers a demo to explore how to connect online stores with Ulta Beauty’s retail network.
