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NEWARK, N.J. – M&M'S is bringing fans together this holiday season by partnering with Amazon MGM Studios' action-packed holiday film "Red One." After learning the film, in fact, was not about him, M&M'S very own Red is asking movie-goers and M&M'S fans alike to help in his mission to land him and M&M'S a role in the film with special, limited time offers. After all, there is no "Red One" without Red.
"As the most talked about candy brand in entertainment, partnering with a soon-to-be holiday classic was a natural fit for the brand," said Chief Brand Officer of Mars Wrigley, Rankin Carroll. "And considering some say our spokescandies are more recognizable than Santa, we enlisted the help of our spokescandies crew, led by our beloved Red, to spread joy, M&M'S, and colorfully fun experiences throughout the holiday season."
M&M'S Snack Jacket
Aligned to the U.S. theater premiere of "Red One" on Nov. 15, M&M'S designed a first-of-its-kind jacket that is sure to sweeten any movie-going experience – the M&M'S Snack Jacket. Equipped with maximum FUN-ctionality, the limited-edition jacket includes outer pockets to hold your M&M'S, a special sleeve to dispense napkins on the go, a strap to snugly hold your popcorn bucket in place, the perfect pocket to store your movie pass and a built-in light to help find your seat. Not to mention, the jacket resembles everyone's favorite M&M'S spokescandy, Red. It turns out he found a way into the Red One movie (showings) after all.
In honor of the brand's seven iconic M&M'S spokescandies, there will be two drops of seven jackets on Nov. 15 at 7 a.m. PT and 7 p.m. PT on www.MMS.com. To sweeten the deal, each jacket will cost the average retail price of a popcorn and M&M'S combo at the movies: $11.75 and will include a complementary annual movie pass.
Limited-Edition Popcorn Buckets
If you can't get your hands on a jacket, M&M'S is also releasing limited-edition snow globe-shaped M&M'S "Red One" Popcorn Buckets available at AMC theaters nationwide, while supplies last, to enhance the theater movie-watching fun.
Sweepstakes with Chance to Win Hollywood Experience
For M&M'S fans around the world, from Nov. 15 to Jan. 2 the brand is offering the opportunity to win a Grand Prize of a trip to Hollywood for two. 1 For more information and Official Rules and prizes, please visit www.mms.com/en-us/red-one-movie.
For all the ways to help Red and M&M'S make it into the film, and for holiday-themed treats and sweets recipes, follow along with the brand on MMS.com, Facebook, X, TikTok and Instagram.
