NEWARK, N.J. – M&M'S has announced the return of the beloved Flavor Vote competition, after a seven-year hiatus. This year, fans can snack, vote and play flavor judge with the new M&M'S Bakery Collection—featuring three limited-edition, bakery-inspired flavors.
This year's sweet contenders include three deliciously unique twists on classic bakery favorites:
- M&M'S Peanut Butter Cinnamon Roll: Warm cinnamon roll notes paired with creamy peanut butter deliver a bakery-inspired bite reminiscent of fresh-from-the-oven rolls.
- M&M'S Cherry Chocolate Cupcake: Rich chocolate cake flavors with a hint of tart cherry create a balanced, bakery-inspired bite with a sweet finish.
- M&M'S Lemon Meringue Pie: Bright citrus flavor combined with smooth white chocolate and a crispy center offers a fresh take on the classic lemon meringue pie.
"The M&M'S bakery collection was inspired by some of the most popular dessert flavor combinations, so we're really excited to see which variant reigns supreme with our fans," said Martin Terwilliger, VP of Marketing, Mars Snacking North America. "At Mars, we are consumer obsessed, so bringing back Flavor Vote felt like a fun way to connect with M&M'S fans and give them a chance to weigh in on which flavor they enjoyed the most."
To help fans decide, all three M&M'S Bakery Collection flavors are now available nationwide in Single, Share Size, and Sharing Stand Up Pouch sizes. After tasting, fans can visit MMS.com/vote now through May 15 to cast their vote. A favorite flavor will be announced in late May before joining the lineup for a limited time this fall.
Join us online and share your pick along with fans and a trio of creators who will be rallying for their favorite flavor. Catch the hilarious content on M&M'S Instagram.
For more details on M&M'S Flavor Vote, visit MMS.com and follow M&M'S on Facebook, TikTok and Instagram.
