NEWARK, N.J. – M&M'S announced that it is bringing back its most spooktacular service — M&M'S Halloween Rescue Squad — for the third year in a row to celebrate the biggest Halloween in over a decade! This year Halloween falls on a Friday for the first time since 2014, which means more trick-or-treaters, more Halloweekend celebrations, and more M&M'S — because "It's More Fun Together." Starting at 5 p.m. ET on Oct. 31, fans in Gopuff delivery areas can once again score a refill for their candy bowls while supplies last, thanks to M&M'S.
"M&M'S Halloween Rescue Squad is delivering the Halloween spirit to even more fans who are eager to have fun celebrating with family, friends and M&M'S," says Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America. "Nothing is scarier than an empty candy bowl on Halloween night, but M&M'S has your back if you run out — so you can keep the FUN and celebrations going."
This year, M&M'S is calling in the queen of Halloween, Nicole 'Snooki' Polizzi to make sure fans are ready for the biggest Halloween in years. To avoid empty candy bowls during the frightful fun, M&M'S Rescue Squad will be offering more candy than ever before to make sure everyone's candy bowl is stocked as long as the epic Halloween celebrations are going.
And, for the Halloween lovers who prep early, M&M'S is also dropping FREE "Treat & Greet" kits packed with goodies to make Halloween extra sweet — including a festive candy bowl, an M&M'S t-shirt, jokes to keep the party laughing and, of course, plenty of candy. On Oct. 10, at 10 a.m. ET, fans can head to MMS.com/rescue-squad for the chance to snag theirs, while supplies last.
Ahead of the return of M&M'S Halloween Rescue Squad, Mars has been embracing the Halloween spirit all year long. The iconic candy brand has delivered only treats with their candy-themed stoop in New York City, festive Boo Baskets and a Summerween snapshot of Mars "Tricks, Treats and Trends" report, revealing insights into early Halloween planning and setting the spooky scene for the sweetness ahead.
