NEWARK, N.J. – M&M'S has announced its latest innovation, M&M'S POP'd, the brand's first-ever freeze-dried candy, offering a totally new, totally irresistible, and poppable snacking experience. New M&M'S POP'd Caramel features the classic caramel flavor fans love in an unexpectedly light, crispy, and crunchy new texture — never before seen from M&M'S.
"With M&M'S POP'd Caramel, we're giving fans a whole new way to enjoy the classic caramel flavor that has been a fan-favorite in our lineup for years," said Martin Terwilliger, VP of Marketing, Mars Wrigley North America. "This fresh and fun new treat takes everything you love about M&M'S and gives it a light, crispy crunch, bringing the flavors and textures together in an unexpected new way."
On the heels of the SKITTLES POP'd release last year, M&M'S new freeze-dried candy platform taps into a growing consumer desire for bold, exciting and novelty textures and treats. M&M'S POP'd Caramel makes it the perfect poppable treat to make sharing a FUN new taste experience in everyday moments a little sweeter — because "It's More Fun Together."
M&M'S latest innovation will start popping up first in a 5.5oz Small Stand-Up Pouch on TikTok Shop and MMS.com November 3, then M&M'S Stores on November 10, followed by nationwide availability at retailers beginning in January 2026. More sizes will follow later in the year. For more details on M&M'S Caramel POP'd, visit MMS.com and follow M&M'S on Facebook, X, TikTok and Instagram.
