NEWARK, N.J. – M&M'S is entering The Villa as the exclusive confectionery partner for Love Island USA Season 8, premiering Tuesday, June 2 at 6 p.m. PT / 9 p.m. ET on Peacock. A match made in paradise, the partnership gives fans a sweet new way to participate in the show's hottest moments, because whether you're on the screen or watching from the couch with your besties, "It's More Fun Together."
For the first time ever, the brand is turning every Love Island USA episode into a playful competition with the limited-edition M&M'S Play Along Packs.
"We know that reality TV is the ultimate social experience, and M&M'S has always been the perfect snack for bringing people together," said Martin Terwilliger, VP of Marketing, Mars Snacking North America. "By coupling up with Love Island USA, we're giving fans a sweet new way to immerse themselves in the show's most iconic moments and connect with each other during watch parties."
Inside each M&M'S Play Along Pack, you'll find four colorful game boards and a 10-ounce share size pouch of custom Love Island M&M'S Milk Chocolate candies printed with iconic phrases from The Villa.
Here's how to play:
- Before the episode, each player places 10 random M&M'S candy pieces on their game board.
- When a moment on screen matches a phrase on an M&M'S candy (like "pull for a chat" or "bombshell arrives"), the player removes (or eats!) the corresponding candy.
- The first person to clear their board, or the player with the fewest left at the end of the episode, is crowned The Villa VIP.
M&M'S Play Along Packs will be available for purchase exclusively on MMS.com starting June 2 for $15.99. Packs are limited, so set an alarm before they're all coupled up.
Beyond the Play Along Packs, M&M'S is immersing fans in the 'Villa life' all summer long. From pulling fan-favorite Islanders Hannah Fields and Jeremiah Brown for a chat to join in on the fun, to the M&M'S characters delivering their own cheeky takes on the season's biggest twists to exclusive social content and TikTok challenges, M&M'S is ensuring that every fan — whether on the couch or on their phone — is part of the fun.
For more details on the M&M'S and Love Island USA collaboration, visit MMS.com and follow M&M'S on Facebook, TikTok, and Instagram.
