NEWARK, N.J. – TWIX is launching its latest product innovation: TWIX Snickerdoodle. Inspired by the warm, cinnamon-sugar goodness of a classic snickerdoodle cookie, this new release taps into the deep well of nostalgia while embracing the current tastes and trends that fans crave.
TWIX Snickerdoodle takes everything fans love about TWIX — crunchy cookie, gooey caramel and smooth milk chocolate — and levels it up with a cinnamon-sugar swirl of snickerdoodle-flavored caramel. The result? A bold new bar that brings cozy cookie energy to the candy aisle. TWIX Snickerdoodle is the third cookie-inspired flavor to join the TWIX lineup, right behind the hit debut of TWIX Cookie Dough and TWIX Cookies & Crème.
"Because TWIX is the iconic brand of two, we're always looking for ways to double down on flavor," said Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. "TWIX Snickerdoodle gives fans a new twist on the layers they already love. It's the perfect balance of familiar and trendy flavors, and we know it's going to be a fan favorite."
TWIX Snickerdoodle hits shelves nationwide in July 2025 in Single (1.4 ounces) and Share (2.8 ounces) sizes. For more information on TWIX, please visit TWIX.com and follow the brand on Facebook, TikTok, X, and Instagram.
