Mars unveils the future of shopping and retail
The global leader in snacks analyzed more than 180,000 global data signals to identify today's shopper demands — and is ready to work with retailers and all partners to shape what comes next.
Mars
Zombie Claus returns to celebrate the Twoness of TWIX Hallowmas
The fan-favorite holiday mashup is bigger and bolder, with $20,000 in prizes, new TWIX® Skulls and more ways for fans to celebrate alongside the undead icon.
Mars reveals new Halloween shopping trends and seasonal candy innovations for 2026
Consumers are embracing cozy celebrations, strategic candy buying and social media-driven Halloween moments
5 gum and pop star ADÉLA transform gum into wearable art
Five custom performance looks featuring pieces of ADÉLA-chewed 5 gum encased in resin will debut during her Red Bottoms Tour before being auctioned to fans in support of Save The Music Foundation.
Mars and AMERICAN HERITAGE Chocolate open 2027 submissions for two programs
Applications will be accepted through October 23, 2026.
Mars rolls out candy options without FD&C colors
The new options follow more than a decade of research and formulation work by Mars Snacking.
Five generations later, Mars continues to build for tomorrow
115 years of snacking and a look at Kellanova's integration.
Mars celebrates evolution of Halloween with annual trends report and seasonal treats
Driven by younger generations and the rise of Summerween, Halloween is becoming America’s longest seasonal shopping occasion, 2026 Mars report finds.
Mars removes synthetic dyes from M&M’s
Blue and brown have proven difficult to replicate at scale.
Mars appoints Kemal Cetin as chief digital & information officer for Snacking business
He is a seasoned Digital and Information Technology leader with success driving digital technology innovation and transformation.
SNICKERS PB satisfies everyone, even people named Reese
SNICKERS captures unfiltered focus group reactions and now calls on every Reese in America to try SNICKERS Peanut Butter.
Mars to unveil innovations and insights at Sweets & Snacks Expo
The company will showcase new products across its confectionery and snack portfolio at the May 19-21 event in Las Vegas.
Mars celebrates Halfway to Halloween by rolling out new seasonal treats for 2026
Featuring new SKITTLES POP’d Creepy Crunch and TWIX Skulls, the Mars lineup taps into consumer demand for innovative textures and festive shapes.
Solo Stove teams with Rice Krispies Treats to redefine summer's ultimate roasting experience
Available nationwide at select retailers this spring, the partnership includes a Solo Stove premium roasting experience giveaway and content throughout the season.
Mars Snacking North America's Anton Vincent wins 2026 Kettle Award
Vincent recognized for driving growth since joining Mars in 2019.
Mars honored by Glassdoor as one of the best places to work in the U.S.
Mars ranked #1 and #6 on two of Glassdoor’s annual Employees’ Choice Awards lists, earning the distinctions based on employee feedback