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NEW YORK – Donna Tweeten has been pushing boundaries her entire career, redefining what it means to be a grocery retailer. With retirement coming up at the end of January and a 30-year successful career at Hy-Vee in the books, Mass Market Retailers recognizes the national marketing icon with a Lifetime Achievement Award at our event, "Seven Who Made a Difference," for the lasting impact she leaves behind on one of the nation's most innovative grocery retailers.
Tweeten, who became the first woman to serve as Hy-Vee's president in 2022, has been making waves across the advertising and retail sectors since the beginning of her professional career. Before joining Hy-Vee, Tweeten worked for ad agencies in Chicago and Des Moines, counseling companies on how to build their brands and earn consumers' trust.
A self-described people pleaser, Tweeten says she approaches every challenge optimistically and positively.
"I don't like the word 'no.' I see the glass half full. I'm not fearful of a good challenge, and I'm not fearful of failure."
As Tweeten has advanced in her career, she has used her influence to bring more women alongside her, elevating their voices in the workplace and encouraging them to share their unique perspectives to drive business decisions.
Mass Market Retailers is proud to acknowledge Donna Tweeten with its Lifetime Achievement Award this year for all these reasons and more. Her impact on the industry will leave a lasting impression on many.
