WHIPPANY, N.J. – One A Day has partnered with Grammy Award–winning artist, actor, and philanthropist Ludacris to champion a simpler approach to wellness. The collaboration unites two enduring names around shared values of consistency and staying power, underscoring how easy it can be for consumers to support their health with One A Day.
Through a series of comedic digital videos, Ludacris contrasts over-the-top wellness trends with a simple, achievable nutritional goal, adding One A Day to your daily routine to support your health. The “Health Does Not Need to Be Ludacris” campaign further validates the brand’s platform “The ONE for you” demonstrating how straightforward it can be to incorporate One A Day into your health and wellness routine for nutritional support. Ludacris highlights his personal experience incorporating One A Day into his daily regimen to support his health versus the exaggerated wellness fads that are taking over the lives of many Americans. The campaign underscores the role One A Day plays as an attainable nutritional goal that meets consumers where they are across age, gender, and life stage.
“I’ve been in this business 25+ years, and I know the value of keeping things consistent and simple,” said Ludacris. “That’s what drew me to One A Day. They make nutritional support approachable for everyone, and as someone who has to wear many different hats, I love how easy it is to stay true to my wellness routine by adding a multivitamin to support my health, rather than chasing the latest trends.”
“Consumers today are inundated with complicated wellness routines and ever-changing health trends that can make taking care of yourself feel overwhelming,” said Lisa Perez, General Manager, Nutritionals, Bayer Consumer Health North America. “With our Health Does Not Need to Be Ludacris campaign, we wanted to have fun while reminding people that supporting your health doesn’t have to be complicated. One A Day® has been rooted in nutritional science for more than 80 years, and our goal is to make it easier for people to find the ONE for you—the multivitamin that’s right for them – regardless of their age, their gender or their life stage.”
