Even before the current recession, consumers began to put pressure on national brand manufacturers by positioning store brand products as the value alternative to branded products. It is well documented that consumers are now more accepting of less expensive quality alternatives to national brands. They now expect to find a broad selection of the retailers’ brand in all categories.
National and store brands learn how to coexist
Even before the current recession, consumers began to put pressure on national brand manufacturers by positioning store brand products as the value alternative to branded products. It is well documented that consumers are now more accepting of less expensive quality alternatives to national brands.
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RxConnexion named Preferred Vendor by RxPOA to empower independent pharmacies across the country
This strategic partnership enables RxPOA members to access RxConnexion’s full suite of services at preferred pricing—designed specifically to help independent pharmacies grow, increase profitability, and expand their clinical impact in the communities they serve.

Nature's Garden by Cibo Vita announces 2025 Consumer and Trade Awards for Probiotic Fruit Snacks and Innovation
The brand's signature offerings have received national and international praise across consumer and trade platforms.

Dr. Cristian Massacesi named executive vice president, chief medical officer and head of development at Bristol Myers Squibb
He will oversee the company’s early-stage and late-stage product development across all therapeutic areas.
NCPA applauds bill to reimburse pharmacists for treating COVID, flu, and other ailments
“This legislation protects patient access, especially for people in rural areas where pharmacists can be the only healthcare provider for many miles,” said NCPA CEO B. Douglas Hoey.