Even before the current recession, consumers began to put pressure on national brand manufacturers by positioning store brand products as the value alternative to branded products. It is well documented that consumers are now more accepting of less expensive quality alternatives to national brands. They now expect to find a broad selection of the retailers’ brand in all categories.
National and store brands learn how to coexist
Even before the current recession, consumers began to put pressure on national brand manufacturers by positioning store brand products as the value alternative to branded products. It is well documented that consumers are now more accepting of less expensive quality alternatives to national brands.
Related
Industry Outlook: Drug chains lifted by improved economy
With the economic recovery well under way, chain drug retailers can expect a year of growth in 2011, industry analysts say.
NACDS to meld three shows in Total Store Expo
Larry Merlo, president and chief executive officer of CVS Caremark Corp. and current chairman of the National Association of Chain Drug Stores, made a dramatic announcement at this year’s NACDS Annual Meeting regarding the association’s meetings and conferences agenda.
Montini tabbed as Rite Aid’s top merchant
Tony Montini has been promoted to executive vice president of merchandising at Rite Aid Corp. He had been senior vice president of category management.
Rite Aid/Save-A-Lot format targets one-stop shoppers
The store co-branding concept that began late last year between Rite Aid Corp. and Save-A-Lot Food Stores has met and in some cases exceeded expectations at the 10 outlets that are involved. The co-branded food and pharmacy stores are owned and operated by Rite Aid.
Latest
Pharmacy coalition to congressional leaders: Enact PBM reform now to protect patient access and reduce Americans' drug costs
National pharmacy organizations warn Congress that failure to curb abusive PBM practices has escalated from an emerging threat to an unaddressed crisis for patients and pharmacies.
RxConnexion announces launch of RxConnexionTV
Officially launching on January 1, 2026, RxConnexionTV marks a historic milestone for the profession by creating a centralized media platform built by pharmacy, for pharmacy.
How Americans are really losing weight
From intermittent fasting to GLP-1s, Americans are rethinking how they lose weight—and what "healthy" really looks like.
Neutrogena rolls out two new prestige inspired Ultra Sheer sunscreens
New additions continue to raise the bar for high-performance daily SPF.