Even before the current recession, consumers began to put pressure on national brand manufacturers by positioning store brand products as the value alternative to branded products. It is well documented that consumers are now more accepting of less expensive quality alternatives to national brands.
Even before the current recession, consumers began to put pressure on national brand manufacturers by positioning store brand products as the value alternative to branded products. It is well documented that consumers are now more accepting of less expensive quality alternatives to national brands. They now expect to find a broad selection of the retailers’ brand in all categories.
With the economic recovery well under way, chain drug retailers can expect a year of growth in 2011, industry analysts say.
Larry Merlo, president and chief executive officer of CVS Caremark Corp. and current chairman of the National Association of Chain Drug Stores, made a dramatic announcement at this year’s NACDS Annual Meeting regarding the association’s meetings and conferences agenda.
Tony Montini has been promoted to executive vice president of merchandising at Rite Aid Corp. He had been senior vice president of category management.
The store co-branding concept that began late last year between Rite Aid Corp. and Save-A-Lot Food Stores has met and in some cases exceeded expectations at the 10 outlets that are involved. The co-branded food and pharmacy stores are owned and operated by Rite Aid.
Sharpie debuts Earth Tones Creative Markers in collaboration with Disney's Mufasa: The Lion King.
CPG industry vet tapped to lead Genexa's mission to transform the $40 billion OTC market.
$17M Series B round led by Aquiline to fuel Scripta’s growth into health plan and Medicare Advantage markets.
