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ST. LOUIS — National Sales Solutions (NSS) has partnered with Retail Smarter LLC to give clients access to intelligence in brand marketing and supply chain management.
The companies said Friday that under the new alliance, NSS clients will have free access to expertise that includes market analysis, sales strategy and communications, cost-effective brand building and supply chain optimization.
With experience in warehousing, transportation, electronic data interchange (EDI), accounts receivable and other supply chain processes, Retail Smarter will help new brands get on the shelf and operate more profitably, according to the companies. Clients will have the opportunity to create and execute new marketing and supply chain programs with preferred pricing through Retail Smarter.
NSS and Retail Smarter said they have collaborated over the past few years to launch several new brands.
"Formalizing an alliance helps NSS stand out among sales management companies because the added capabilities complete a total retail management solution," stated NSS president Ron Otto. "Whether we are working on a national product launch or the client’s goal is to improve sales and profit within its current brand portfolio, the alliance with Retail Smarter gives us more ways to help our clients. The ultimate measure of our success is the profitability of our client brands."
Angie Echele, president of Retail Smarter, noted that the new alliance offers clients a pathway to excellence in both marketing and supply chain.
"In a consumer product sales environment where 91% of new nonfood products are brand extensions, brand equity is more important than ever," Echele commented.
