LAKEWOOD, Colo. – Natural Grocers has release its highly anticipated Top Trends for 2026. Now in its tenth year, the forecast highlights emerging practices and products set to shape four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage, and Ecologically Thoughtful.
Discover the 12 trends shaping healthier, smarter, and more mindful living in 2026.
Guided by insights from the company's expert Nutrition Education team—which includes Registered Dietitians, Nutrition Therapists and Certified Natural Foods Chefs—and the company's trend-savvy marketing and analytics professionals, this year's predictions blend research, consumer insights and hands-on expertise. The result is a practical, inspiring roadmap to help consumers thrive in 2026 through healthier, more mindful and ecologically friendly choices.
"At Natural Grocers, we're passionate about helping people make choices that truly support their health and the planet," said Raquel Isely, vice president of marketing at Natural Grocers. "In 2026, we'll see a focus on personalization, smarter supplementation, nutrient dense, yet budget-friendly foods, simple self-care hacks and ecologically thoughtful products and practices. Though these may be new ideas, they're also trusted ways to feel good, live well and thrive all year long. We hope our customers will explore these trends and enjoy the products that accompany them for a healthier, more vibrant year ahead."
Top trends for 2026
Natural Grocers' Top Trends for 2026 are organized into four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage and Ecologically Thoughtful, encompassing a total of twelve trends. The expert team has included its annual "Try This Trend" feature, offering ideas and products for those eager to dive in. For the fourth year in a row, Natural Grocers has added a Bonus Trend, highlighting a valued focus beyond the four main categories.
The company will highlight these trends online and across social media platforms through January.
