WEST HILLS, Calif. — Nature Made announces the continuation of its partnership with Learfield, the leading media and technology company powering college athletics, to sponsor the Alabama Crimson Tide, Ohio State Buckeyes, and Oregon Ducks as part of a multi-year agreement.
“At Nature Made, we share the excitement fans have for college football and are dedicated to being the daily ritual that cares for them so they can enjoy every season of life–especially college football season–to the fullest,” said Rhonda Hoffman, EVP, Chief Growth Officer at Pharmavite, the maker of Nature Made. “Following a successful inaugural year, we’re thrilled to continue our work alongside Learfield to partner with the Alabama Crimson Tide, Ohio State Buckeyes, and Oregon Ducks.”
As the brand that cares for you, Nature Made is committed to supporting fans’ wellness journeys on game day and every day. To celebrate alongside fans this year and help them show how much they care for their home team, Nature Made will expand its on-field fan engagement moments, TV-visible placements, and in-stadium experiences as the Official Vitamin and Supplement Partner of Oregon Football and Alabama Football, as well as the Proud Vitamin and Supplement Sponsor of Ohio State Athletics.
“The strongest partnerships in college athletics are the ones that continue to grow,” said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. "The Nature Made brand's second year with Alabama, Ohio State, and Oregon builds on that consistency and deepens its ties to fans at three of the top programs in college football.”
The partnership will leverage authentic storytelling content, student-athlete brand collaborations, and premium sponsorship assets. Additional partnership assets across all three schools include national intellectual property rights to official athletics logos and marks, in-venue signage featuring the Nature Made “Made to Care for Fans” campaign, student-athlete influencer engagement, a social media sweepstakes to give fans the chance to win an assortment of Nature Made products and a trip to an away game, and more.
