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NEW YORK CITY — This New Year’s Eve, Nature Made is launching its first marquee billboard ad in Times Square, marking a shift from showcasing functional wellness products to celebrating the joy of health and caring relationships.
“Nature Made recognizes how, while taking care of yourself is key to effectively caring for your others, consistent self-care is often deprioritized when daily life gets busy. As we remain committed to supporting consumers at every stage of their health and wellness journeys, our new campaign aims to serve as a reminder that, only when you take time to care for you, can you and your loved ones thrive together said, ” Rhonda Hoffman, chief growth officer at Pharmavite.
"As the No, 1 Pharmacist Recommended vitamin and supplement brand, Nature Made is tapping into the energy of the season with a campaign that highlights how it’s made to care for you every day," Hoffman added.
“We are proud to partner with Nature Made to continue to evolve the brand. This new campaign highlights a real human insight to show how the daily ritual of Nature Made vitamins is an easy way to care for yourself and those you love,” said Natalie Taylor, SVP, creative director at Leo Burnett.
The new creative will debut during New Year’s Rockin’ Eve, Live from Times Square on CNN, NYE Prime Nashville’s Big Bash, and College Football Playoff programming on New Year’s Day.
