BANGALORE, India — The global healthcare and wellness market continues to surge, with a new Valuates Reports analysis projecting expansion from $5.24 billion in 2023 to $8.42 billion by 2030, a compound annual growth rate of 7%. Much of that momentum is coming from U.S. consumers and companies leading innovation in preventive care, beauty, and digital wellness platforms.
Preventive Care and Corporate Wellness Fuel the U.S. Market
Americans’ focus on long-term health and preventive care is reshaping spending patterns across fitness, nutrition, and mental health. Corporate wellness initiatives — from fitness memberships to stress-management programs — are now mainstream workplace benefits, improving productivity and retention while driving new business for wellness providers. Employers and insurers increasingly invest in preventive solutions as a cost-saving measure, embedding wellness into daily life.
Digital Platforms Expand Access
The U.S. remains a global leader in digital wellness adoption, with consumers turning to apps for personalized coaching, tele-therapy, meditation, and fitness tracking. These platforms have helped democratize health access and fuel engagement across demographics. Subscription-based models and connected-device ecosystems are expected to anchor future growth, particularly among younger users who view wellness as an everyday commitment.
Beauty, CAM, and Aging Populations Sustain Demand
Complementary and alternative medicine — including yoga, herbal therapies, and acupuncture — continues to attract health-conscious Americans seeking holistic care. Meanwhile, demand for anti-aging products and aesthetic services underscores the blending of wellness and self-care. An aging population is further boosting interest in longevity solutions, mobility support, and integrative medicine.
North America Retains Dominance
According to Valuates Reports, North America remains the dominant region in healthcare and wellness due to its high consumer awareness, robust infrastructure, and rapid integration of digital health tools. Asia-Pacific is the fastest-growing region, driven by urbanization and traditional wellness practices.
