Tru combines clean ingredients with functional benefits
Tru is differentiating itself in the functional beverage category with dual product lines that deliver organic caffeine for focus or magnesium glycinate for relaxation.
Wellness
The Vitamin Shoppe report spotlights top health and wellness trends for 2026
The Annual Trend Report highlights the rise of fiber, liver health, supplement transparency, trademarked ingredients, and flavor innovation as top consumer trends for 2026.
Health and wellness market to reach $13 trillion by 2031
North America will stay a leading wellness market with high consumer spending on premium health products, digital health, and preventive care.
Supplement makers scale up to meet evolving demand
Contract manufacturer Robinson Pharma, Inc. said demand for plant-based and vegan supplements continues to rise, with particular momentum in veggie softgel formats.
Supplements growth positions pharmacy for gains
As consumers increasingly prioritize preventive health, demand is rising for supplements supporting cognitive, joint, and immune health, reinforcing pharmacy’s expanding role.
Preventive health trends fuel gut supplement market expansion
Consumers are increasingly turning to probiotics and digestive health solutions, reinforcing front-end growth opportunities for chain drug retailers.
Unilever targets wellness growth with Grüns acqusition
Grüns has gained traction in the greens supplement segment with its gummy-based daily nutrition products.
Vital Proteins puts backstage talent first during Fashion Week with “Vital Diner”
A collagen-infused pop-up celebrating the people who power Fashion Week, with a “major” collaboration from Patrick Ta.
U.S. sports nutrition market expands beyond athletes
The rising demand for clean-label, plant-based, personalized sports nutrition products is transforming the U.S. market.
Global collagen supplement market forecast to reach $3.3B by 2035
The United States remains the largest market, driven by high consumer spending and rapid adoption of nutricosmetics in retail channels.
Circana: Generational shifts reshape wellness landscape
These generational differences affect both product assortment and channel strategy.
Beyond Gyms: U.S. protein powders go mainstream
Experts identify increasing demand in medical nutrition therapy, healthy aging, and weight management as key factors driving growth.
Walmart launches Better Care Services and lowers prices on wellness essentials
Better Care Services connects customers to a network of third-party providers for urgent care and behavioral health.
The CPG Guys: 2025 Review and 2026 Predictions
With NielsenIQ’s Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder.
Consumers want science-backed wellness
The supplements market will reach $139.9 billion by 2025, driven by educated shoppers demanding clear benefits, transparent claims, and supporting research.
North America leads global $8.4 billion wellness boom
Beauty care, alternative medicine, and anti-aging solutions drive U.S. wellness spending as consumers pursue holistic physical, mental, and aesthetic well-being.