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LOS ANGELES – O Positiv Health, the leading women’s health brand and makers of the #1 Vaginal Probiotic nationwide, has announced its expansion into CVS stores and CVS.com. This milestone marks the brand’s second major retail partnership, following its successful launch at Target in 2023.
O Positiv Health is dedicated to addressing women’s health concerns that have historically been overlooked, offering a broad range of products for hormonal, vaginal, digestive, urinary, menstrual, and menopausal health. The nationwide launch at CVS, the largest pharmacy chain in the U.S., furthers the brand’s mission to make essential health solutions more accessible to women everywhere.
“O Positiv wants to meet women where they are, which is why expanding into CVS is such an exciting milestone for us,” says co-founder Brianna Bitton. “With their vast network of conveniently located stores, we have the opportunity to help even more women on the go—bringing them the products they need to feel their best, right where they shop. CVS's commitment to accessible health and wellness makes them a perfect partner in our mission to empower women through better health.”
O Positiv Health products will be featured in the endcaps of 706 CVS stores nationwide and on CVS.com, including these best-selling items:
- URO Vaginal Probiotic ($31.99) – Supports vaginal odor, pH balance, and flora.
- URO Urinary Tract Capsule ($31.99) – Promotes urinary tract health and helps flush the urinary system.
- FLO PMS Relief Gummy ($34.99) – #1 PMS Relief Gummy in the U.S., designed to alleviate bloating, mood swings, and cramps.
- FLO PMS Complete ($34.99) – Provides multi-symptom relief from PMS-related headaches, cramps, bloating, and fatigue.
- MENO Menopause Relief Gummy ($42.99) – The #1 OB/GYN-recommended menopause relief gummy, targeting hot flashes, night sweats, and mood swings.
- MENO Vaginal Moisture Supplement ($31.99) – Supports vaginal moisture, arousal, and overall sexual function.
As a brand committed to women's well-being, O Positiv Health continues to challenge taboos around vaginal, hormonal, and menstrual health while providing science-backed solutions. The company also partners with the American Cancer Society and serves as the leading sponsor of its annual 5K walk in Santa Monica, California.
Customers can explore the full O Positiv Health collection at OPositiv.com and follow the brand on Instagram and TikTok at @opositiv.
