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NEW YORK — Industry veteran Chris Ozanian has been appointed chief experience officer at creative and marketing communications agency JUICE Pharma Worldwide. He will be responsible for expanding on the healthcare-focused agency’s ongoing digital success with clients who are craving omnichannel leadership and a customer-focused approach to digital marketing.
“Chris has the rare combination of a strategic mindset, a charismatic leadership style and a passion for emerging technology,” said JUICE co-CEO Lynn Macrone. “In his new role, he will be accountable for implementing our strategic initiatives and making sure they’re pulled through every part of the organization. This encompasses brand strategy, omnichannel and engagement strategy, digital strategy, and technology strategy.”
Ozanian joins JUICE from VMLY&R where he held the role of managing director of experience strategy. His previous roles included developing a user experience and innovation team at Pfizer in addition to management positions at agencies where he worked on accounts including Merck, Biogen, and Verizon, along with a variety of luxury brands.
Co-CEO Forrest King said, “Chris has cultivated a career’s worth of marketing success stories and has a cadre of clients and colleagues who sing his praises and value their time working with him.”
Ozanian said, “We organically started to have discussions, and not only did I find Lynn and Forrest to be two of the most wonderful people I’ve ever had conversations with, but I was so impressed with all they’ve accomplished. In joining JUICE, I am inspired by the agency’s creative heritage and excited to be part of their vision to create transformative ideas in healthcare marketing. I wanted to be part of an organization that was led from the top with such positive and energetic leadership.”
