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P&G settles patent litigation on tooth whitening strips

Procter & Gamble Co. has reached a multiparty settlement on patent infringement litigation involving Crest Whitestrips products. P&G said Monday that Clio USA Inc., Team Technologies Inc. and Brushpoint Innovations Inc. have agreed to settle after the U.S.

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CINCINNATI — Procter & Gamble Co. has reached a multiparty settlement on patent infringement litigation involving Crest Whitestrips products.

P&G said Monday that Clio USA Inc., Team Technologies Inc. and Brushpoint Innovations Inc. have agreed to settle after the U.S. District Court for the Southern District of Ohio ruled that their tooth whitening strip products infringe P&G patents.

The court also rejected the defendants’ arguments that the P&G patents were invalid, the consumer products giant said.

Terms of the settlement weren’t disclosed, but P&G said that according to the agreement the three companies will stop selling the infringing tooth whitening strip products.

In late September, P&G reported that the U.S. District Court for the Southern District of Ohio ruled that Clio’s tooth whitening strips infringed on patents related to Crest Whitestrips.

Clio supplies tooth whitening strips sold under private labels, including for CVS/pharmacy, Rite Aid, Kmart and Family Dollar Stores. Earlier this year, Target Corp. stopped selling its private-brand whitening strips product made by Clio because of the P&G suit.

Crest Whitestrips accounts for about two-thirds of the nearly $387 million tooth whitening market.

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