SHELTON, Conn. – Culturelle Probiotics has announced that Jess King, renowned Peloton instructor and wellness coach, has been named the company's Chief Wellness Ambassador. In this new role, King will lead education and share her experience with how a strong gut can be the key to overall wellness.
As a nationally recognized fitness personality, King is known for her high-energy rides, music-driven programs, and a coaching style that blends discipline with joy. A trusted voice on modern fitness, family life, and everyday wellness, she's a natural fit for the brand's mission to help people feel their best from the inside out.
"Gut health is more than digestion, it's core strength that helps you feel powerful and balanced in every part of your life," said King. "Whether you're a busy mom, an active professional, or simply trying to feel your best, a healthy gut is something everyone can build and sustain."
As the brand's Chief Wellness Ambassador, King will bring her signature motivational energy and expertise to the brand's education initiatives, including gut health-focused digital content, live experiences, and social media programming. Together, Culturelle Probiotics and King aim to inspire people to make gut health an everyday priority through approachable, science-backed education and daily probiotic support.*
"Jess King embodies what Culturelle Probiotics stands for: confidence, authenticity, and the pursuit of feeling your best," said Amanda Hines, Chief Marketing Officer, i-Health, inc. "Her philosophy of building strength from the inside out aligns perfectly with our mission to help empower people to take control of their wellness through strong gut health."
