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PURCHASE, N.Y.— Pepsi has announced the roll out of a nitrogen-infused version of its trademark soda called “Nitro Pepsi.”
With a promising “velvety, cascading foam,” Nitro Pepsi aims to replicate that drinking experience as the “world’s first nitrogen-infused soda” in two flavors: Classic Soda and Vanilla.
“We couldn’t be more excited about how far we have come with the development of ‘Nitro Pepsi,’” said Todd Kaplan, vice president of marketing for Pepsi. “With Pepsi, we are going all in on delivering the most exciting experiences and offerings to our loyal fans – from engaging marketing programs to disruptive new product innovation. With the creation of the world’s first ever nitro-infused cola, we will be able to introduce a creamier, smoother product, reimagining cola in a way that only Pepsi can, to a whole new set of consumers.”
The company will begin sampling the new soft drink at “select venues and cultural events,” starting with Super Bowl LIII in Atlanta on February 3. Further details will be released in the near future, according to the company.
