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PRINCETON JUNCTION, N.J.– Market Performance Group (MPG) today named Carla Pettigrew as senior director of sales, with oversight of its Costco team.
Pettigrew is a former sales executive at Johnson & Johnson’s Consumer Healthcare division (now Kenvue) and she has more than two decades of experience driving significant sales growth in the warehouse club channel, MPG said in a press release announcing the appointment.
Pettigrew’s appointment is effectively immediately, MPG said. She reports to Jason Reiser, president for sales and strategy at the company.
Pettigrew’s focus will include the development of strategic sales and marketing solutions for a team of highly experienced retail and manufacturer operators collaborating to help brands win at Costco through end-to-end capabilities, from click to cart, MPG said.
“We are excited to have Carla lead our MPG team in this competitive channel,” Reiser said. “We have a keen focus on Costco, one of the most important retailers in the U.S., and we know that Carla’s deep relationships and strategic expertise will help our brand partners take the best path forward to deliver sustainable, profitable growth in club. Her appointment is just the latest example of our commitment to support our clients with the top talent, service, client intimacy, and industry influence needed to ensure success in the rapidly evolving omnicommerce marketplace.”
Pettigrew has a track record in developing strong relationships and smart strategic plans with retail partners, MPG said, and she knows what it takes to win at Costco, having led successful go-to-market and business development strategies for numerous brands in a broad range of categories, consistently exceeding annual sales goals.
MPGs said Pettigrew is also skilled in identifying market opportunities for incremental product distribution, promotion, unique and differentiated products and packaging, new items, and value enhancement to drive sales and revenue growth.
MPG provides end-to-end, omnichannel commerce strategy and services for many fast-growing CPG brands, offering expertise that helps brands create the best path forward.
