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STAMFORD, Conn. — Royal Philips is enabling two-in-one grooming for men with the launch of the Philips Norelco OneBlade Face + Body electronic razor/trimmer.
The consumer electronics giant said Monday that the Philips Norelco OneBlade can trim, edge and shave any length of hair on the face or body, giving men a single tool that allows them to create any facial hairstyle.
The OneBlade Face + Body comes with two blades: one for the face and one for the body with a click-on skin guard, which provides an extra layer of protection for sensitive areas. Also included with the device are a 3-mm body comb to efficiently trim body hair in any direction.
Philips Norelco noted that the OneBlade Face + Body sports a dual protection system, a glide coating combined with rounded tip, to help make shaving easier on the skin. The shaving technology also features a fast-moving cutter at 200 times per second. The combination provides a shave that’s efficient and comfortable, even on longer hair, the company noted.
“Philips Norelco leverages advanced technology and consumer insights to create products that improve people’s lives. Philips Norelco OneBlade Face + Body was specifically created based on feedback from men,” staed Sasha Markovic, senior director of marketing at Philips Personal Care North America. “Seventy percent of Millennial men groom their body and use multiple steps and different tools. Our own research found that one in two existing OneBlade owners also use their OneBlade on their body. So we created an all-in-one tool with which you can also safely trim and shave any length of body hair, whether on your face or the rest of your body.”
Each OneBlade Face + Body blade lasts up to four months, and replacement blades are available at a variety of retailers, Philips Norelco said. The battery holds an hour’s worth of styling after four hours of charging.
For men who have already bought a OneBlade or OneBlade Pro and would also like to use their device to body groom, Philips Norelco OneBlade Face + Body and Body upgrade kits are available. The Philips Norelco OneBlade Face + Body kit comes with a blade for the body, a blade for the face, a click-on skin guard and a 3-mm body comb. The OneBlade Body Kit comes with a blade for the body, a click-on skin guard and a 3-mm body comb.
Philips Norelco said the OneBlade Face + Body is now available at Philips.com, Amazon, Target, Walmart and other retailers for a suggested retail price of $49.95. The OneBlade Face + Body Kit can be purchased on Philips.com and Amazon for $29.95, while the OneBlade Body Kit is available through those sellers for $19.95.
