CHICAGO – After fans went wild over the news of six Edible Mascots at this year's Pop-Tarts Bowl, dubbed The People's National Championship, Pop-Tarts has officially unveiled the rosters for Team Sprinkles and Team Swirls. Featuring a stacked lineup of fresh faces and returning fan-favorites, these two Edible Mascot teams will battle it out to be eaten by the winning team in the biggest sacrifice ever, joining Frosted Strawberry and Frosted Cinnamon Roll in Mouth Heaven.
Team Sprinkles brings three all-new Edible Mascots to the field:
- Protein Slammin' Strawberry: Leading Team Sprinkles, this ripped powerhouse mascot with muscles to match its mighty protein-boosted flavor is ready to flex its way to victory.
- Frosted Cherry: Iconic for its pink frosting and bold red sprinkles, this long-time classic flavor is ready to make its game day debut.
- Frosted Cookies & Crème: This Pop-Tarts Bowl newcomer is ready to make a flavorful impression with its striking contrast of speckled frosting.
Meanwhile, Team Swirls combines a veteran edge with fresh talent:
- Frosted Chocolate Chip Cookie Dough: Returning to shelves after a three-year hiatus and making its mascot debut as the head of Team Swirls, this fan-favorite Pop-Tarts Bowl rookie is ready to lead its teammates all the way to Mouth Heaven.
- Frosted Wild Berry: Bringing its instantly recognizable vibrant purple frosting and teal swirl to the field, the returning mascot is vying for a second shot at being devoured.
- Frosted Hot Fudge Sundae: Adding a touch of flair to Team Swirls, the mascot veteran is adorned in its signature fudge icing swirl.
But that's not all! With more mascots ready to bring Crazy Good energy to the game, fans can expect more antics than ever before. Driven by fan-demand, Pop-Tarts is delivering its wildest experience yet: the brand's first-ever Mascot Cam, a live, social-first companion to the Pop-Tarts Bowl broadcast on ABC. This full-throttle livestream gives at-home fans a front-row seat to all sideline happenings. From epic entrances to the biggest sacrifice ever and everything in between, fans can watch all the hilarious and over-the-top antics unfold in real-time. Tune into the @PopTartsBowl TikTok channel on December 27 to catch every can't-miss moment alongside the game broadcast.
"Pop-Tarts fans can't get enough of the playful, unexpected energy we bring to college football. Expanding from three to six Edible Mascots isn't just about upping the fun with more antics – it's also about bringing flavor to the forefront by showcasing all the fan-favorite varieties we have to offer," said Leslie Serro, vice president of marketing for Pop-Tarts. "And since no Pop-Tarts Bowl is complete without a Crazy Good twist, we're debuting a buff protein mascot and a Mascot Cam to make this year's game unforgettable."
Tune in to watch the Pop-Tarts Bowl, dubbed the People's National Championship, on December 27 at 3:30 p.m. ET on ABC. Be sure to follow @PopTartsUS on Instagram, @PopTarts on TikTok and @PopTartsBowl on your favorite social media platform to catch all the Crazy Good moments Pop-Tarts has in store.
