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LAKEVILLE, Minn. — Post Consumer Brands and Mondelez International are making this winter a little less sour, with the new sweet Post Sour Patch Kids flavored Cereal. Inspired by the fan-favorite Sour Patch Kids soft & chewy candy, the latest collaboration from Post and Mondelēz International is so delicious, candy and cereal fans alike may think they’re dreaming.
The Sour Patch Kids inspired cereal features fun, “kid” shaped pieces with a sour coating and a sweet finish. Whether enjoyed in a bowl of milk or straight out of the box, Post flavored cereal brings the sour then sweet flavor of Sour Patch Kids candy to every flavorful bite.
“Following the launch of Post Oero O’s cereal, Nutter Butter flavored cereal and Chips Ahoy! flavored cereal last year, we are excited to introduce fans to a new first-of-its-kind cereal, one that they never dreamed was possible,” said Roxanne Bernstein, chief marketing officer, Post Consumer Brands. “Post Sour Patch Kids flavored cereal brings the sour then sweet taste of the beloved candy brand right to the cereal bowl. Fans have been curious about this new sour then sweet cereal, and we can’t wait for them to learn how delicious the cereal is both straight out of the box and with milk.”
Post Sour Patch Kids flavored cereal is available in Walmart stores now, but the ‘kids’ aren’t stopping there – fans can find the cereal in major retailers across the country starting in June 2019. To find Sour Patch Kids flavored cereal at a location near you, visit: www.postconsumerbrands.com/store-locator.
