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PRINCETON, N.J. — Promius Pharma LLC, a subsidiary of Dr. Reddy’s Laboratories, has unveiled its new visual identity and corporate brand: The Power of Humans Being.
The initiative is designed to express the core belief at Promius Pharma that “every patient is a person first” and its mission to “help patients get back to what matters most—being a person.”
The Promius Pharma logo now includes a seven color tangram that represents creative problem-solving leading to multiform solutions. A dissection puzzle that originated in China, a tangram has seven flat pieces, called tans, that are put together to form complex, elegant shapes.
For Promius Pharma, the tangram evokes the company’s dedication to curiosity, creativity, and ingenuity.
The primary color palette for the new branding is composed of the seven colors of the tangram: sky blue, yellow, brown, avocado, purple, burnt orange, and khaki. The multicolor palette expresses the company’s commitment to create solutions that fit with the full colors of real life. It also signals the value that Promius Pharma places on diversity of talents, experiences and perspectives in their pursuit of those solutions.
According to Dr. Anil Namboodiripad, chief commercial officer, the new corporate brand identity clearly establishes Promius Pharma as a strong and innovative company’’ whose driving force is to foster better health for all people.
“Our R&D pipeline reflects the convergence of deep patient insights, pre-clinical, clinical and regulatory expertise in the development of products that address pressing medical needs of various patient subgroups,’’ says Namboodiripad.
Also commenting on the brand launch was Dushyanth Surakanti, vice president and head of sales and marketing and corporate development. “Our new philosophy, The Power of Humans Being, beautifully crystalizes our vision of a world where people living with the challenges of a medical condition can feel like they are living without it,’’ says Surakanti.
