NEW YORK — Pure Genius Protein, the pocket-sized, high-quality protein shot co-founded by Mel Robbins, today announced its launch at CVS Pharmacy and cvs.com, further expanding the brand's retail footprint and marking its debut in the retail pharmacy space. Rolling out in over 6,000 CVS Pharmacy locations, the expansion showcases the brand’s continued momentum in bringing convenient, great-tasting protein to even more consumers following a successful launch in Target this past April.
“Our goal has always been to make high-quality protein more accessible and fit seamlessly into people’s everyday lives, no matter how busy they are,” said Mel Robbins, co-founder of Pure Genius Protein. “Launching in CVS Pharmacy is a major milestone in that mission and another step toward changing the way people access protein. From the morning commute to post-workout, travel, or simply needing something quick between meals, Pure Genius is designed to meet people wherever life takes them - and now, with CVS, it’s easier than ever to do just that.”
Available for the first time in single-serve bottles in CVS Pharmacy locations, Pure Genius Protein delivers 23 grams of high-quality, complete protein in a TSA-friendly 3.38 oz bottle, offering consumers a convenient and refreshing alternative to traditional protein shakes and powders. Developed with a team of leading medical, scientific and nutritional experts, the shots are shelf-stable with just 100 calories, zero sugar and zero fat, and are gluten-free with a fruit-forward flavor, zero chalkiness and no artificial flavors, dyes, or sweeteners.
“At CVS Pharmacy, we're always looking for innovative products that help customers support their health and wellness routines,” said Tim Dolan, Interim Vice President, Consumer Health Care, CVS Health. “Pure Genius Protein has been a standout in the functional beverage category, and its convenient, portable format helps meet growing customer demand for easier, quicker ways to get protein on the go.”
CVS Pharmacy shoppers can find Pure Genius Protein on shelves and at cvs.com in three flavors retailing for $4.99:
- Pink Lemonade, which is exclusive to CVS
- Blueberry Lemonade
- Strawberry Guava
