NEW YORK — Pro Protein a top-selling protein bar brand in the 1440 Foods' sports and active nutrition portfolio, is turning up the ‘MMM’ with a new line of nutrient-packed Pure Protein AMMMAZE bars. Launching today exclusively at 7-Eleven and Speedway stores, AMMMAZE bars are the latest innovation in Pure Protein’s mission to encourage people to “Live Deliciously”, delivering big on flavor and functional benefits in every bite.
With 20g of protein, 0g of added sugar, and a blend of 10 vitamins & minerals, Pure Protein AMMMAZE isn’t just delicious—it’s made for mmmore. Available in Blackout Cake, a rich and decadent chocolate lover’s dream, and Strawberry Shortcake, a delicious spin on America’s favorite frozen treat, Pure Protein AMMMAZE bars bring nostalgic flavors into your busy day, made to satisfy cravings and keep you going strong all day long.
"Our Pure Protein AMMMAZE bars enter the market as a line of new, more premium products from the Pure Protein portfolio. Consumers shouldn’t have to choose between a healthy choice and a tasty one when they stop into 7-Eleven or Speedway for a satisfying snack,” said Alex Fishman, Senior Brand Director at Pure Protein. "We're consistently focused on raising the bar when it comes to flavor and innovation – our new Pure Protein AMMMAZE bars in Blackout Cake and Strawberry Shortcake are a direct response to consumer cravings for nostalgic, fun flavors, and chewy, crunchy textures."
Starting this month, Pure Protein AMMMAZE bars are available in over 4,500 7-Eleven and Speedway stores nationwide retailing for $3.49 each. Designed for convenience store snackers who crave something that satisfies their hunger, sweet tooth, and nutrition goals, this bar delivers on all fronts. Whether you need a post-workout pick-me-up, a midday boost, or a guilt-free indulgence, Pure Protein AMMMAZE is here to turn up the ‘MMM’ on your snack game. For more info, new flavor drops, and all things protein-packed, follow along on Instagram at @officialpureprotein.
