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CHICAGO — Paris Presents Inc. is promoting its line of Real Techniques makeup brushes by taking them — and the makeup artists who inspired and helped design them — on the road.
The brushes were developed with the help of Sam and Nic Chapman. They are professional makeup artists and sisters, and they are also the stars of the U.K.’s No. 1 beauty YouTube channel, Pixiwoo, which has more than 200 million views.
The Real Techniques Roadshow kicked off last month at the Walgreens flagship store at the corner of State and Randolph Streets in Chicago. The Chapman sisters were at the store to meet with their fans and share makeup application tips and tricks.
Paris Presents was also on hand at the Bentonville Film Festival, held last month in northwest Arkansas. The festival, dedicated to films that champion women and diversity, included a VIB (Very Important Beauty) Lounge that featured the brands Dove, Paris Presents, TRESemmé, L’Oréal Paris, Hard Candy, Colgate Optic White, Constellation Brands, CoverGirl and Always.
