CHICAGO – The Private Label Manufacturers Association (PLMA) has opened registration for its 2025 Private Label Trade Show, taking place November 16-18 at the Donald E. Stephens Convention Center in Chicago.
This year’s event, themed “Store Brands Marketplace,” will bring together 2,000 exhibitors from 65 countries, showcasing thousands of store brand products across food, beverages, health, beauty, household goods, pet care, and more. Organizers anticipate that it will be the largest private label trade event in North America.
Last year's Private Label Trade Show set a record for attendance. The sold-out show floor at “The Store Brands Phenomenon 2024 - Empowering the Retail Industry” Private Label Trade Show in Chicago featured 1,821 exhibitors from 60 countries. Additionally, 700 of them were first-time exhibitors.
“The Private Label Trade Show will be an incredible hub of new products, ideas, innovation and connections,” said PLMA President Peggy Davies. “This is the premier event for the private label industry, uniting professionals from across the U.S. and around the globe to shape the future of store brands.”
Retailers, including major supermarkets, mass merchandisers, online platforms, and convenience operators, will attend to discover trends such as sustainable packaging, functional beverages, vegan offerings, and ethnic-inspired products. The show will feature separate halls for food and beverage, as well as home and health, with multi-generational and specialty product innovations on display.
Educational opportunities include Sunday seminars, a keynote breakfast on Monday, and a retail trends breakfast on Tuesday, offering insights into private label growth and consumer behavior.
What’s more, attendees can experience product and packaging innovations first-hand by visiting the valuable on-site displays:
- PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
- New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
- PLMA's 2025 Salute to Excellence Award® Winners, an exhibit of retailer food and non-food product innovations chosen as best private label product in their categories by industry and consumer judges.
To make the most of their time at the event, attendees can utilize the mobile-friendly Show Navigator, an essential tool that offers an interactive map, a detailed exhibitor listing, information on PLMA’s New Product Expo, Idea Supermarket, and much more.
CLICK HERE or visit plma.com for information about the Show.
