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MIAMI — Rewind It 10, the revolutionary at-home hair color brand, announced its retail expansion into over 7,000 CVS stores across the U.S. On October 4, consumers could find Rewind It 10 products prominently displayed on the top shelves of CVS locations nationwide, making professional-grade hair and beard coloring solutions more accessible than ever before.
Launched to market in December 2023 exclusively at Sally Beauty and Rewindit10.com, Rewind it 10 offers professional-grade, easy-to-use hair and beard coloring solutions enriched with high-quality ingredients, designed to empower individuals to redefine their style and feel confident in their own skin. To decrease the stigma surrounding men’s hair coloring, cofounder and rapper Fat Joe along with cofounders Carolyn Aronson and Jeff Aronson have teamed up with a diverse range of renowned celebrities from various fields. These include NFL tight end Travis Kelce, R&B singer/songwriter Tank, model Tyson Beckford, music mogul DJ Khaled, professional MMA fighter Stephen “Wonderboy” Thompson, singer Jencarlos Canela and tattoo artist/model/musician Kevin Creekman. TV personality, model, DJ and producer, Brody Jenner is the latest face of their brand. Brody’s box joined the Rewind It 10 lineup in October as part of the brand’s continued plans to own the market with its high-quality, professional-grade products.
“This expansion into CVS, one of the largest retailers in the U.S., is truly a massive milestone for a brand not even at its one-year mark. This retail partnership is one we are incredibly proud to announce and is a testament to the amazing success we’ve achieved so far,” said Jeff Aronson. “Our mission has always been to redefine men’s grooming, making men more confident with their routines. With CVS behind us, we can now reach a wider audience and introduce them to our high-performing formulations.”
