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Schick Hydro Silk®Razor Launches Razorvention™ Revamp Promotion On Facebook
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SHELTON, Conn., June 3, 2013 /PRNewswire/ — Schick Hydro Silk® razor, the uniquely designed five blade razor that delivers an experience far beyond just an incredibly close shave, is asking consumers to revamp their razors and other things in their lives with the launch of the Razorvention™ Revamp promotion on Facebook (www.facebook.com/schickhydrosilk). Now through the end of June, fans can enter for a chance to win daily prizes in beauty, fashion and home decor that allow them to refresh things in their lives in time for summer.
"We are very excited to kick off the Razorvention™ Revamp contest," says Camilla Medeiros , Senior Brand Manager of Schick Hydro Silk®. "Schick Hydro Silk® is the ideal razor for women as it cares for skin while shaving by helping to replace moisture shaving can take away. With Razorvention™ Revamp we are encouraging women to not only upgrade their shave with Schick Hydro Silk®, but also providing them an opportunity to upgrade other things in their lives."
For the promotion, women can explore the Razorvention™ Revamp suite to preview the week’s giveaways. When they find an item they’d like to upgrade, fans will "Like" the Schick Hydro Silk® Facebook page and upload a photo with a caption of the "old" item they are looking to "revamp." At the end of each day, Schick Hydro Silk® will select a winner. At the end of each week, there will be an additional grand prize giveaway. Consumers receive one entry into the Grand Prize giveaway for each daily prize they enter to win. Consumers can receive one extra entry into the grand prize if they share their daily entry via Facebook, Twitter or Google +. To help consumers start their Razorvention™ Revamp, after entering for their first daily prize, they will receive a link to a digital coupon for $4.00 off a Schick Hydro Silk® razor or refill.
Consumers are encouraged to check Facebook often throughout the contest to see new prizes announced each week and receive additional brand news. In addition to "Liking" Schick Hydro Silk® on Facebook, consumers can also follow the brand on Twitter at: @SchickHydroSilk.
Schick Hydro Silk® is the only razor that combines breakthrough technology by delivering proprietary water activated moisturizing serum that hydrates skin for up to 2 hours after shaving, coupled with 5 Curve Sensing Blades and unique Skin Guards that help protect skin from irritation.
About Energizer Holdings, Inc.
Energizer Holdings, Inc. (ENR) is a consumer goods company operating globally in the broad categories of household and personal care products. Energizer currently offers solutions in portable power, lighting, wet shave and personal grooming, skin care, feminine care and infant care. For more information, please visit: www.energizer.com.
About Schick Hydro Silk®
Schick Hydro Silk® razor is a product of Energizer Personal Care. A leading manufacturer of razors and blades around the world, Energizer Personal Care is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world’s second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick and Wilkinson Sword brands.
The suggested retail prices for Schick Hydro Silk® are $9.99 for the razor and $14.99 for a 4 count refill at supermarkets, drug stores and mass market retailers nationwide.
