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CALABASAS, Calif. — Shoppers Drug Mart customers can use their iPhones to view their new favorite lipstick shades on their own image using a mobile application developed by FaceCake Marketing Technologies Inc.
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The Lip Makeover app lets customers view new lipstick colors on an iPhone. |
Called Lip Makeover, the new app made its debut during Shoppers Drug Mart’s Free Express Lip Makeover campaign for Valentine’s Day, according to FaceCake.
The Calabasas, Calif.-based personalized interactive marketing firm said the app ushers in a new era for the Canadian drug store chain in how it can engage new customers, in this case by virtual sampling, "tryvertising."
Choosing from 12 of the latest lipstick colors from premium brands such as Dior, Lancôme, Smashbox, Benefit, Lise Watier, Bare Escentuals Buxom and Elizabeth Arden, Shoppers Drug Mart customers can use the Lip Makeover app to preview their lips with a number of shades before making a choice. They can then "animate their kiss and send virtual smooches to family and friends," FaceCake said.
"The Lip Makeover application allows Shoppers Drug Mart to put a lipstick aisle in every purse," Lori Sroujian, manager of digital marketing at Shoppers Drug Mart, said in a statement. "We are thrilled that FaceCake extended our store’s reach to wherever our consumers are while also providing a fun, viral app."
Describing the Lip Makeover app as the first of its kind, FaceCake said the tool leverages its proprietary Visual Demonstration System (VDS), which allows users to manipulate their own images to try various products and services, in conjunction with itse patented Mirror Image Marketing solution, which provides user-specific, highly targeted promotion of products on user images.
"FaceCake is pleased to bring our image animation technology and personalized targeted marketing experience to Shoppers Drug Mart and help realize their vision to make Lip Makeover the first application to let consumers interact with their premium cosmetics outside of stores," stated Linda Smith, chief executive officer of FaceCake.
