Mars celebrates Halfway to Halloween by rolling out new seasonal treats for 2026

NEWARK, N.J. – Mars, the Halloween authority, is getting a head start on spooky season, celebrating its third annual Halfway to Halloween. Today, the company unveiled its 2026 Halloween lineup, featuring ghoulishly, delightful innovations and the return of annual fan-favorites.  

“Halfway to Halloween has become a treasured tradition at Mars,” said Tim LeBel, Chief Halloween Officer and Chief Customer Officer at Mars Snacking North America. “Our 2026 portfolio is a direct reflection of what consumers are telling us they want: new textures and experiences, along with beloved classics. As a result, this year’s line-up has something for everyone, no matter where or when they choose to celebrate the season.”

Creepy, Crunchy New Line-Up

This year, Mars is leaning into Halloween treat trends with new textures and festive shapes. SKITTLES POP’d will debut a Creepy Crunch flavor, a freeze-dried version of the classic candy that delivers a uniquely crunchy, airy texture.  

The TWIX brand is getting a spooky makeover with the introduction of TWIX Skull Singles and TWIX Skull Share Size, offering a new, hauntingly fun shape for the iconic cookie bar. SNICKERS is also expanding its popular Pumpkin Shape offerings with a new pack featuring SNICKERS Fun Size Pumpkins, a perfect seasonal treat.    

Monstrously Festive Portfolio

With over 120 items for the season, Mars is making it easier than ever to be the best house on the block this Halloween. The 2026 portfolio includes more than 60 variety bags, with piece counts ranging from 15 to 350, so there’s something for every ghost and ghoul hunting for a treat. And responding to popular demand, Mars is expanding its fan-favorite fun size bag line-up to include SKITTLES® Sours and Gummies.

The 2026 Mars Halloween product lineup includes:

New Innovations:

·       SKITTLES POP’d Creepy Crunch

·       TWIX Skulls

·       SNICKERS Fun Size Pumpkins

New and Expanded Offerings:

·       M&M’S Fun Size Minis Chocolate Candies Variety Mix with Milk Chocolate and Peanut Butter

·       SKITTLES Fun Size Bags, now in SKITTLES Sour and Gummies

·       SKITTLES Gummies Fun Size Variety Mix featuring Sour, Original and Wild Berry

·       Fun Size Fruity Favorites Variety Mix featuring SKITTLES Original and Wild Berry, and STARBURST Original and FaveReds

Returning Halloween Staples:

·       M&M’S Milk Chocolate Pumpkin Pie

·       M&M’S Halloween Blends in Milk Chocolate, Peanut, and Peanut Butter

·       SNICKERS Pumpkins

·       TWIX and SNICKERS Ghoulish Green

·       SKITTLES Shriekers

Halfway to Halloween Celebration in Topeka

Mars Halloween Headquarters in Topeka, Kansas will celebrate the Halfway to Halloween mark on Thursday, May 14, inviting community members to come together for an evening of trick-or-treating with Mars candy, music, food and other festivities at Redbud Park in Topeka from 6:00 to 8:00 pm CT.

Get Ready for Summerween

Fans won’t have to wait until October for these creepy, crunchy and festive treats. The 2026 Mars Halloween lineup will begin rolling out on store shelves and online this summer.