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NEW YORK — SinfulColors has delved into the color cosmetics market with the introduction of a new makeup collection and the signing of actress and singer Vanessa Hudgens as global color collaborator.
Vanessa Hudgens
The Revlon nail beauty brand said Thursday that the SinfulColors color cosmetics line will feature the Diva Lash color mascara in an array of colors, Bold Brow Intense Effects in bold colors for eyebrows, a dual-ended metallic eye shadow dubbed Shady Babe Duo Cream Shadow, Stop & Stare gel eyeliner and Face Forward Allover highlighter stick.
Plans call for the full collection to roll out to retail stores in January, with over 100 products to be available in Walmart, CVS, and Rite Aid locations.
Products will start at a suggested retail price of $3.99, according to SinfulColors.
“For years, SinfulColors fans have been requesting a full color collection, encouraging the brand to bring their trend expertise and obsession for bold, vibrant colors and innovative formats into the color cosmetics category,” commented Fabian Urquijo, senior vice president of marketing for Revlon Portfolio Brands. “We’re thrilled to finally share this with our fans, as well as introduce SinfulColors to new fans through this category expansion.”
Shady Babe Duo Cream Shadow
On Dec. 14, to celebrate Hudgens’ birthday, SinfulColors said it plans to launch a specially curated “Birthday Bundle” available exclusively on Amazon.
The bundle will include the Diva Lash color mascara, Bold Brow Intense Effects, Stop & Stare gel eyeliner and Shade Babe Cream eye shadow.
“I was already a fan of the SinfulColors nail color brand, so to become their global color collaborator, launching the first-ever SinfulColors cosmetics collection, is an honor,” Hudgens said in a statement. “The products are so unexpected and not like anything I have seen before. This is a collection I can’t wait to share with my friends and fans.”
The “So You Think You Can Dance” judge is slated to star in SinfulColors’ beauty campaigns, help develop trend collections under the SinfulColors brand and launch her first collection in 2018.
